The Freshmen Company · Est. 2019, Selangor

Fresh Produce, Vegetable & Mushroom Supplier

Kuala Lumpur's 1-Stop HORECA Solution.

Fresh produce, mushrooms and pantry essentials delivered daily to professional kitchens across the Klang Valley. With reliable cold-chain handling and more than 350+ products, we help keep your kitchen stocked and running smoothly.

Explore Our Range
Founded
2019
Reach
100+ outlets
Delivery
6 days / wk
Range
394 SKUs

§ 01 · About Us

A Malaysian B2B fresh-produce and mushroom supply partner for professional kitchens.

Freshmen Marketing Sdn Bhd was founded in 2019 as the local marketing arm of Hor Fung Naturefresh, a mushroom cultivator with more than ten years of growing experience. From day one our purpose has been simple: get fresh, locally-grown mushrooms from farm to professional kitchen with the discipline that perishable produce demands.

Today we operate as a category-focused supply platform connecting local farms — Hor Fung Naturefresh, Heveagro, Hokto, Grusonn — with HORECA buyers across Malaysia. Around mushrooms we have grown into a daily-rhythm distributor that also carries vegetables, fruits, and selected fresh items, supported by chilled trucks and cold-room infrastructure.

Headquarters
Sungai Buloh, PJ
Category
Produce · Mushrooms
Reach
100+ outlets
Cold Chain
2 rooms · 3+1 trucks

§ 02 · Range

A full daily pantry — 394 SKUs across mushrooms, produce and pantry staples.

One delivery, one invoice, one accountable supplier. Mushrooms move at high velocity through HORECA; vegetables and fruits form the backbone of the daily order; herbs, spices and pantry staples round out the kitchen.

21 varieties

Mushrooms

 132 SKUs

Vegetables

 32 SKUs

Fruits

 35 SKUs

Herbs & Spices

 174 SKUs

Pantry & Dry Goods
SKUs
394 across all categories
View Full Range

§ 03 · How to Order

Clear terms, before you place a single order.

Every account gets the same straightforward terms — no hidden minimums, no surprise cut-offs.

8:00 PM
Order Cut-off

Daily

30-Day
Payment Terms

Credit, approved accounts

Where We Deliver From

40, Jalan TSB 3, Taman Industri Sungai Buloh, 47000 Petaling Jaya, Selangor
Kuala Lumpur Klang Selangor

Ready to set up your account?

Get the account opening form, our bank details, and request a price list.

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§ 04 · Who We Serve

Trusted by professional kitchens across Malaysia.

Premium hotpot, Korean and Japanese hospitality groups, casual dining brands, and clean-living grocers — all built around the same need: fresh, on-time, accountable.

Farm & Sourcing Partners

Hor Fung Naturefresh

Anchor Cultivator

Heveagro

Local Supply

Hokto (Malaysia)

Specialty

Grusonn

Local Cultivator

"Local farms, professional kitchens, and disciplined cold-chain — the bridge that makes Malaysian foodservice procurement reliable."

§ 05 · Our Commitment

To become Malaysia's most trusted farm-to-professional-kitchen network.

We help local farms reach better customers, help chefs buy with confidence, and help the foodservice supply chain become cleaner, colder, faster, and more data-driven. The work is daily; the standard is the same regardless.

Farm Access

Preferred grower relationships and a market role for local mushroom champions.

Cold Chain

Temperature integrity, owned trucks and rooms, SOPs that protect quality.

HORECA Trust

Daily reliability, fast response, and customer-specific accountability.

Order Data

Structured ordering and demand forecasting — value compounds with use.

"Pick of the day. Every day."

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